Mission, Vision and Values – Business philosophy

 
Mission
 
“To provide consumers with a good taste and product experience by means of skilled and dedicated marketing,
innovation and production of primarily branded food goods.”

Vision 

“CO-RO wants to be one of the leading manufacturers of fruit-based soft drink concentrates in the world.”

1. To generate value for CO-RO our customers and our business partners by focusing on marketing, sales,
     innovation and logistics in the value chain.

2. To maintain and develop a financially independent company with a sound basis for growth.

3. To attract and retain qualified staff by being a challenging and appealing company which employees wish to be part of.

4. To maintain essential business know-how about consumers and meeting their needs, recipe development
     and basic production, under CO-RO’s ownership.  

Values 

1. We are value generative and achievement oriented, taking the free interaction of human resources as our basis.

2. We are proactive.

3. We have respect for the knowledge and experience that will generate results for the company.

4. We delegate responsibility and authorization and expect qualified accountability.

5. We act with a social, ethical and environmental conscience.