CO-RO News

15 Nov 2018 CO-RO invests in Asia through Chinese acquisition

By the acquisition of the Chinese company JKD, the soft drink specialist CO-RO significantly reinforces its market position in China.

In China, the Danish soft drink specialist CO-RO has recently acquired the majority shareholding in Golden Creation Trade Co. Limited, also trading as JKD. The acquisition of JKD is a large two-digit CNY million investment and expected to generate a 30% growth rate in 2019 for CO-RO in China in the HoReCa sector (hotels, restaurants and catering).

Huiyuan distributor now part of CO-RO
JKD is a distributing company, holding brand distribution licenses for a range of products in catering, including a license to sell juice products under the brand Huiyuan; China’s leading juice brand.

CO-RO is the owner of the Sunquick brand which is the largest international brand in the HoReCa sector in China. Having the exclusive rights to sell both Sunquick and Huiyuan in the HoReCa sector, CO-RO is expecting to achieve growth for both brands.

Mr. Søren Holm Jensen, CEO of CO-RO, comments:
“CO-RO’s acquisition of JKD perfectly underpins our growth strategy in Asia. The Asian market is very important to us, as it represents approximately 25% of our total turnover. In addition, the Chinese market is our largest one in Asia and clearly essential because of the high growth rate.”

Deeper, wider, new
Acquiring JKD means that CO-RO can now tap into the vast distribution net of JKD. In fact, the point of sales in the catering channel doubles and the product range widens, too, as JKD not only sells juice, but also a range of other products. Further, JKD is the exclusive distributor of juice products under the Huiyuan brand to hotels, restaurants and catering businesses in China.

“CO-RO is very pleased with the acquisition of JKD; a strategic step which enables us to realise growth as part of our general expansion plan for Asia. It is a great opportunity for increasing our Asian footprint with China as spearhead,” Mr. Søren Holm Jensen says.

Prospective synergies
During 2019, CO-RO and JKD will become integrated as one which over time will allow for significant synergies.

CO-RO has key production plants in China, Malaysia and Sri Lanka, where the trademark Sunquick enjoys a position as brand leader. The plant CO-RO Food (China) is situated in the southern part of China, whereas JKD has a strong foothold in the northern part. Having acquired JKD, CO-RO is now the only player on the Chinese market with a national distribution net of concentrated juice to the HoReCa sector. Further, the acquisition paves the way to a strategic cooperation with Huiyuan.

For CO-RO, the deal with JKD is a first time ever in terms of growth through acquisition abroad and throughout the transaction, CO-RO A/S was advised by Shiyao Investment Ltd.

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About CO-RO
CO-RO A/S is a Danish company specialising in high quality fruit based soft drinks and owner of a range of internationally known brands including Sunquick. CO-RO was founded in 1942 and is fully owned by a foundation, CO-RO’s Fond. CO-RO has business partners in more than 80 countries. CO-RO entered the Chinese market through a local agent in 1986, and a fully owned company since 2001.

About JKD
JKD was founded in 2011 by the former VP of Sales & Distribution at Huiyuan Group, Mr. Andy Lee. The Huiyuan Group has been the main joint venture partner of JKD and key licensor of the Huiyuan trademark.

About the transaction process
Throughout the transaction, CO-RO A/S was advised by Shiyao Investment Ltd. Shiyao Investment Ltd provides strategic advisory and investment banking services with a strict focus on the complete supply chain of agribusiness, related life sciences, food and beverage production and distribution in Greater China and Japan.

10 Oct 2018 Internet of things meets Sunquick in China

With more than 12,000 Sunquick dispensers in China, CO-RO has taken on new technology by incorporating the latest IoT technology in dispensers.

The handling of thousands of dispensers within a market such as China can be complex. It is a market with large distances and recurrent opening and closings of catering outlets which can stir up dispenser management. Now; CO-RO is leading the way with the latest technology in Sunquick dispensers.

Since Early 2018, all new Sunquick post-mix juice dispensers in China have been made intelligent – as a small IoT device is built into the dispenser. IoT – or Internet of Things, is when appliances are collecting and exchanging data.

IoT and drinks?
How does this make sense in a Sunquick dispenser you might ask? Each dispenser holds valuable information such as sales volume, dispenser location, and operating status – and with the latest generation of dispensers, this information is now available for the organization to ensure swift and proper response if an error is detected, but also to analyze sales from each dispenser.

Nils Ronnow, General Manager for CO-RO in China, highlights:

“By making Sunquick dispensers intelligent, we can now not only easily monitor our dispenser fleet in real time, we can also upgrade the service to our customers by improving campaigns fitting local consumption habits – just to give an example of what IoT and big data can do.” and continues:

“Making our dispensers intelligent is a major leap forward for an organization such as ours looking to accelerate our business now – and in the years to come”, Nils Ronnow concludes.

So yes, the Internet of Things and post-mix juice dispensers really does add up.

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16 Aug 2018 CO-RO celebrates topping-out ceremony for the new innovation powerhouse The new head office and innovation center will make room for all global functions in CO-RO along with a state-of-the-art innovation lab. 

The global refreshment company CO-RO celebrated a joyful topping-out ceremony at the head office in Denmark. Søren Holm Jensen, the CEO, welcomed workers, advisors, the architect from Henning Larsen Architects, the Mayor of Frederikssund, and more than 200 excited employees from an improvised podium made of pallets.

“Welcome to our new house – our innovation powerhouse. This is where we will refresh and delight every day, doing our best to make new amazing products, creating moments of WOW”, says Søren Holm Jensen.

Danish sandwiches - reloaded

To emphasize the innovation agenda the company has set out for, reloaded variants of the famous Danish Sandwiches (smørrebrød) and mocktails made with CO-RO’s own products made their way to the construction site, replacing the traditional hot dog stand.

Soon after guided tours around the site was offered, allowing the curious crowd to have the very first impressions of the new local landmark. This included both the coming auditorium for guest speakers, the shared canteen – and the offices above offering an impressive view of the surroundings.The new head office and innovation center will be completed in Q2-2019 and will host all global functions in CO-RO, to facilitate cross-functional collaboration in the international company.

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20 Jul 2018 Strong profiles joining the board at CO-RO

The refreshment company CO-RO, the maker of loved brands such as Sunquick and Suntop, welcomes two new board members.

  • Vibeke Bak Solok, EVP, COO Group Risk Function at Danske Bank
  • Sisse Fjelsted Rasmussen, Group CFO at Stark Group

“We are pursuing our shape for growth strategy – and I am proud to welcome Ms. Vibeke Bak Solok and Ms. Sisse Fjelsted Rasmussen, who will bring valuable expertise to the board, especially within financial knowledge and risk management”, says Søren Holm Jensen, CEO.

“CO-RO’s board is optimally positioned to provide insightful, actionable leadership as we pursue our Shape or Growth strategy in the coming years” Søren Holm Jensen concludes.

Vibeke Bak Solok, Executive Vice President at Danske Bank since 2013, and prior to this worked number of years as Partner for PwC.

Sisse Fjelsted Rasmussen has an extensive career in finance, and recently joined Stark Group as CFO – and prior to this 10 years at STG also as CFO. Sisse Fjelsted Rasmussen is also a member of the board at TV2 Danmark.

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28 Jun 2018 CO-RO appoints new EVP, Global Supply Chain

CO-RO, the maker of world famous refreshment brands such as Sunquick, Suntop, and Sun Lolly, appoints Kristian Normark Dahl as new Executive Vice President, Global Supply Chain.

Kristian Normark Dahl (43) will take this position from mid-September 2018, replacing Michael Vinge.

CO-RO’s CEO, Søren Holm Jensen says:

"I am proud and delighted to welcome Kristian to CO-RO. I strongly believe he will add significant knowledge and value to our business and drive the transformation agenda in our supply chain as we expand our business and increase our global production capacity".

Kristian has been with Carlsberg for 19 Years, holding several senior positions in Europe and Asia, most recently as Production Director in Sweden, and before this as Supply Chain Director in Malaysia, which is a historically important market for CO-RO.

"As we continue our Shape for Growth strategy, adding production lines for our new innovations and entering new markets and partnerships, we are building a network of production sites. This is a complex supply chain operation, and I strongly believe Kristian will master this important task, allowing us to refresh and delight even more consumers around the world in the coming years", says Søren Holm Jensen.

Kristian brings extensive global experience, a strong track record delivering world-class results in Europe and Asia. This includes complex Supply Chain operations across markets, starting-up greenfield production sites, collaborating with joint venture partners, driving optimization initiatives and creating winning teams.

"I want to take this opportunity to thank Michael Vinge for his service, dedication, and results during the last seven years and wish the best of luck in his future career", says Søren Holm Jensen.

Kristian holds a MSc in Chemical Engineering and a Diploma Master Brewer. He is Danish, married to Merete and together they will relocate to Denmark during the summer, before he joins CO-RO in September 2018.

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17 May 2018 Robust performance under challenging market conditions

2017 was a year with a robust performance for CO-RO, where new product launches and new markets helped CO-RO off-set continued difficult market conditions. A year where we have invested in strengthening of our brands, innovation, increased capacity and building new markets to drive future growth.

Søren Holm Jensen, CEO comments: “We have continued our ‘Shape for Growth’ journey which we laid out in 2015. Despite challenging market dynamics throughout the year, we performed well in the Middle East – our biggest region - where successful product launches and partnerships secured significant market share gains for our biggest brand, Suntop. We saw a mixed performance in other regions, especially Asia had a challenging year. In all regions, we have invested in preparing our business for future growth”.

CO-RO Group achieved a net revenue of DKK 1,847 million which is at the same level as 2016 in local currencies. Profit before tax ended at DKK 214 million (11,6% of net sales), which is lower than 2016 primarily due to increased investments and higher commodity prices.

2017 key activity highlights

  • Launched 20+ new refreshing products across markets
  • Entered East Africa with new partnership and a greenfield factory in Kenya
  • Investment in new partnership set-up in Sri Lanka and construction of new factory
  • Increased capacity in Saudi Arabia with new warehouse and head office
  • Finalized new regional management set-up with regional office opened in Kuala Lumpur, Malaysia

Investing for the future
The shape for growth journey CO-RO has embarked on includes increased investment in innovation, new markets and organizational capabilities. Investments which lay the foundation for future growth.

One being Sri Lanka, where Sunquick has been loved for decades, CO-RO and the long-term local partner in mid-2017 established a new company and are in the process of building a new factory, to launch a range of new exciting products for the years to come. The new factory will start production early 2019.

CO-RO also set foot in a new emerging market, Kenya. In November 2017, CO-RO and its local partner celebrated the opening of a greenfield factory to market and sell Suntop in East Africa. By this CO-RO makes a bold move into a region with 400 million potential new consumers.

Significant investments were also made in Saudi Arabia, which is CO-RO’s biggest market. A new head office and warehouse was inaugurated to increase capacity and pave the way for future growth in this important market.

Throughout the year increased investment in innovation has resulted in more than 20 new products – e.g. Suntop Apple in the Middle East and Sunquick juice drinks across South East Asia.

Celebrating 75 Years of Entrepreneurship
Finally, as CO-RO could celebrate 75 Years of entrepreneurship, we broke grounds for a new head office and innovation center in Frederikssund, Denmark:

“This is a hallmark for our dedication to transform our business, to increase our innovation power and continue our journey to become a global refreshment company”, says Søren Holm Jensen.

To enable this journey and increase our global footprint, CO-RO has implemented a new management structure with strong local presence in our markets. To complete this, a regional office was opened in Kuala Lumpur, Malaysia, and a new Asia leadership team was put in place.

CO-RO has a long tradition of building brands and partnerships. We have a unique ownership and a solid financial foundation for the future. As Søren Holm Jensen puts it "2017 and was an important year for us, where we continued transforming our business and geared-up for growth. We are well positioned for the future and we will continue executing our strategy and bring refreshing and delightful products to consumers in existing and new markets in the coming years”.

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1 Dec 2017 CO-RO pursues new ventures in East Africa The global soft drink manufacturer CO-RO has great ambitions in East Africa and opens new plant in Kenya in partnership with Bidco Africa. This gives access to 16 East African countries, - a market of 400 million people, greater than the entire European Union.

CO-RO, the global provider of fruit-based soft drinks and well-known brands such as Suntop, Sunquick, and Sun Cola, has their eyes fixed on Africa. With a strong local partner onboard, the company embarks on an ambitious growth plan in East Africa:

“With our partner Bidco Africa we have built a new factory in Kenya. We are right now launching Suntop as our first product – in four flavors and two sizes,” Søren Holm Jensen, President - CO-RO, explains.

Long-term experience in Africa
Today CO-RO’s products are available in more than 80 markets around the globe with a strong footprint in the Middle East and Asia – and in North African countries such as Libya where the Suntop brand has been marketed for 40 years.

The new plant in Kenya is located just north of the Capital Nairobi allowing access to all countries in East Africa, thanks to the strong distribution network from the partner Bidco Africa. Bidco is a well-established manufacturer of many well-known brands in East- and Central Africa, with a very strong distribution network across the region.

“Both we and our partner are bringing special competencies to the shared company named Bidcoro. Our partner has a strong distribution network, that can ensure availability in more than 40,000 Kenyan shops and access to neighboring countries such as Uganda and Tanzania. We bring high quality products, technology, and marketing excellence to the partnership,” says Søren Holm Jensen.

Great potential
The two partners see great potential in the fruit-based soft drink category in East Africa, and are investing three-digit million Danish Kroner in the project:

“Suntop is our first product in Kenya, but over time we will launch more products and expand to more markets in East Africa. We get access to a market with 390 million Africans – and we hope East Africa in the mid-term will become one of our key markets,” Søren Holm Jensen adds.

The new 11,000 m2 plant will from the outset have two production lines, and has room for expansion in line with market demand and new product launches. The factory has been underway for two years and production has now started. Our local management team has hired and trained more than 50 local employees in just a few months.

With the partnership in East Africa, CO-RO continues a strategic growth plan to increase our global footprint. Recently CO-RO also announced other important projects such as an innovation center at the head office in Denmark, and another partnership agreement entailing the construction of a new plant in Sri Lanka.

Long-term growth strategy
The two partners have joined forces in a shared company, Bidcoro, to succeed on the East African beverage market. Both parties have a unique owner structure, Bidco being a family owned business, and CO-RO owned by the CO-RO foundation – allowing both partners to layout a long-term growth strategy for the new partnership.

“We are excited to have Co-Ro on board as this is a great milestone towards our growth and expansion plan. We both have a great heritage built over the years and are proud to be associated with the company,” says Bidco Africa Chairman Vimal Shah.


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22 Aug 2017 Milestone 75th anniversary celebrated with exciting construction

CO-RO embraces the past, the present and the future on the occasion of the company’s 75th anniversary. Work has now begun on the construction of a new Innovation Center and HQ.

Currently, CO-RO is celebrating the company’s 75th anniversary. Employees, business partners, journalists, customers and friends are all coming together for a few special events, including the beginning of construction of a new Innovation Center and headquarters.

President Søren Holm Jensen says:

”Having now turned 75, CO-RO is stronger than ever. Looking back at our company history makes us all very proud. Today, we are celebrating the past, the present and the future with the construction of our new Innovation Center which will be our ideas powerhouse.”

The Innovation Center is expected to be completed by the end of 2018. It will facilitate multidisciplinary collaboration, speed-to-market and the development of new enticing fruit based products. 

CO-RO increasingly focuses on innovation, strong partnerships worldwide and a company culture which fosters continued, responsible growth. Currently, the global soft drink manufacturer is aiming to meet some exciting targets, including entering new markets such as Kenya, Sri Lanka and Iran.

Since 1942, when brothers Jep and Flemming Petersen laid the foundation stones of today’s global enterprise, CO-RO has come a long way, and has developed far beyond the imagination of its pioneering founders. Three quarters of a century later, the innovative spirit of CO-RO continues in leaps and bounds.


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12 Jun 2017 New innovation center for CO-RO CO-RO, the global provider of fruit-based soft drinks, is building a new headquarter and innovation center in Denmark designed by Henning Larsen Architects. The new building will be a gathering place for the international organization, knowledge, products, and innovation.

The global company CO-RO are adding a 4,000 m2 building to their existing Headquarters in Frederikssund, Denmark. Henning Larsen Architects was commissioned with realizing the company’s vision of a building with innovation at its heart.

“We are building an innovation center. I like to refer to it as a ‘powerhouse’, where innovation is brought to the center of the company – quite literally since everyone can look straight into our new innovation lab,” says Søren Holm Jensen, President, CO-RO.

“The new building will give us a state of the art workplace, easing close collaboration between e.g. Innovation and Marketing; speeding up product launches, and new market development in the years to come.” Søren finishes.

Attention to openness
The three-story building appears open and inviting. The workstations are organized with a focus on optimizing collaboration and interdisciplinary knowledge-sharing. Informal meeting spots are placed along the hallways and the desks. Thus, the building becomes a natural center of professional and social interaction.

“The vision is for CO-RO’s global innovation center to inspire creativity in the employees as well as guest researchers and customers every day. The building reflects quality and is optimized to inspire a dynamic workday in a healthy work environment,” says Architect and Partner in Henning Larsen Architects, Søren Øllgaard.

The main functions of the building are the R&D labs, which are placed in double-story rooms on the first floor. On the second floor where the marketing department is situated, the mezzanine offers a view over the lab. At the ground floor, the canteen is found as well as an open atrium which will also be used for e.g. product presentations. The spare squaremeters are flexibly organized for administrative purposes.

The building of the new Headquarters starts in summer 2017. Completion is due ultimo 2018.

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24 May 2017 CO-RO: Satisfying results for 2016 The financial statements for 2016 are ready. Last year the soft drink and juice manufacturer delivered the second-best result in the 75-year history of the company.

• A moderate decline in revenue (4%), compared to the record-setting year 2015.
• Profit after tax remains at a high level, 249 mDKK.
• Increase in equity (+15%), to a total of 1,947 mDKK

CO-RO group has presented another year with good results – not far from the record-setting year 2015.

President Søren Holm Jensen explains: ”With the results for 2016 we continue the positive development of our business – although with a small decline on both top- and bottom-line.  This is due to challenging market situations in the Middle East – but still the second-best result in our history.”

The decline in profits is due to increased investments in new markets and product development. Other markets such as China, South East Asia, Europe, and Africa has improved throughout, thereby contributing to the good result. In the Middle East, we gained market share in Saudi as well as other key markets, but our overall sales declined due to lack of access to war-stricken markets like Libya and an overall economic decline in the region.

Focusing on new markets
In 2015, CO-RO settled for a new strategy named “Shape for growth”. As of this, the group has increased heavily in developing new markets. Investments that are expected to contribute positively in the coming years.

One example of this is the stronger presence on the German market. Here the company started operations late 2015 offering home freeze ice lollies to German consumers. Consumers have responded well to the products and CO-RO now holds a second place on the market.

Another new and prosperous market opening in 2016 was Iran, a historic market for the group: “Iran is a very interesting market for us – and during the year we have made a grand market launch of our Sunquick brand and extended our Sun Top product range on the market” said Søren Holm Jensen.

Markets in both Asia and Africa developed positively, especially high growth rates were seen in China, Sri Lanka, and Senegal.

New products contributing to the results
“The focus on innovation set forth in 2015 are continued,” says Søren Holm Jensen. Throughout the year heavy investments have been made in innovation, product development, and production capacity.

An excited Søren Holm Jensen adds: “We have introduced many new products, one being Sun Top Berry Mix which is now sold in 20 markets – and helped us winning markets share on our core market, Saudi Arabia”.

At the edge of 2016 the well-known Sunquick concentrate was launched as a ready to drink fruit drink in Malaysia: “50 years ago we launched our famous fruit concentrate Sunquick – now; as a result of our strategy, we have developed this further – to unleash the full potential of our brands and offer them to consumers in new occasions and situations.”, says Søren Holm Jensen.

Sun Lolly, which is a very well-known brand on the home market, Denmark, had a good year in 2016. A highly successful launch of new fruit drinks in Denmark and entering new European markets meant an impressive growth in the volume of 30%.

”We expect that market situation will continue to be challenging in 2017, but CO-RO has a strong foundation to withstand these challenges. We have firm strategy, and a willingness to invest further to improve our position – and create new products”, Søren Holm Jensen finishes.

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25 Apr 2017 CO-RO strengthens its position in Sri Lanka CO-RO and long-term bottling partner in Sri Lanka, C W Mackie PLC have over the past 40 years built Sunquick to be clear market leader in the fruit concentrate market in Sri Lanka. The partners have now agreed to embark on an ambitious growth plan in Sri Lanka, including launching Sunquick as Ready-to-drink products in various formats.

To facilitate the growth plan, the parties have established a new company named Sunquick Lanka (Private) Limited, which will be responsible for bottling and marketing of Sunquick in Sri Lanka. The company will invest in significantly expanding the operation in the years to come, including the construction of a new factory for the Ready-to-drink products which will begin shortly.

In close partnership with C W Mackie PLC the company has refreshed and delighted the Sri Lankans for many years with the market leading Sunquick concentrate. Sri Lanka is an important market for CO-RO and expected to hold great potential as Søren Holm Jensen (President) explains: 

“We are convinced that there is a large potential in Sri Lanka. Our Sunquick brand is already a market leader in concentrates. We believe we can increase our turnover significantly over the coming years when we offer new products to customers and consumers.”

Today C W Mackie bottles Sunquick concentrate in Sri Lanka and distributes to more than 30,000 shops. With the new agreement, CO-RO will be directly involved in producing and launching Sunquick products in Sri Lanka:

“It is our ambition to secure that consumers in the countries where we operate, get the possibility to enjoy our products at more occasions – being at home or when dining out. With the establishment in Sri Lanka, we are pleased that we can secure that consumers get the joy of many new products we have in pipeline under the Sunquick brand”, says Søren Holm Jensen.

The new plant is expected to start production in 2018.

21 Dec 2016 New ready-to-drink format promises convenient goodness on-the-go in four refreshing flavours. CO-RO has launched the world’s first Sunquick Fruit Drink. Specially crafted to be enjoyed at home or on the go, these ready-to-drink packs provide greater convenience.

While CO-RO’s Sunquick brand is widely known for its glass-bottled, fruit-based concentrate, Sunquick Fruit Drink is a refreshing new take on this classic look, without compromising on the distinctive Sunquick taste that both children and grown-ups have come to know and love. Targeted at families, it is a thirst-quenching treat and a perfectly convenient solution for consumers who want to enjoy a delicious fruity refreshment whether at home or on the go. 

“Sunquick products have been enjoyed by families around the world for decades, and it is our ambition to expand the role of our brands in people’s lives, for instance by extending our product range so customers can enjoy the great taste of Sunquick in a variety of ways, according to their needs and occasion,” says Søren Holm Jensen, President and CEO of CO-RO.

“Sunquick is all about creating joyful moments with friends and family. Sunquick Fruit Drink is a convenient refreshment option that allows families to savour the goodness of our Sunquick flavours on-the-go, no matter where they are. We believe that this fruity and thirst-quenching treat will be a great draw for both kids and grown-ups alike!”  said Dato Seri Barkath Ali, CEO of Kumpulan Barkath.

As a first step, the new Sunquick Fruit Drink has been launched in Malaysia. A number of other countries in South-East Asia will follow in 2017. It is available in two child-friendly sizes – the 125ml pack, which is perfect for smaller children, and the popular 200ml drink pack. Each handy treat is sold in a convenient Tetra pack that is easy to handle, transport and dispose of, and includes a smart Z-straw to ensure minimum spillage. The new Sunquick Fruit Drink comes in four flavors: Orange, Mixed mango, Apple and Berries.

Like all Sunquick products distributed within the South-East Asia region, Sunquick Fruit Drink will be produced by our Malaysian company Barkath CO-RO.
 
About Sunquick 
Sunquick is the delicious fruit beverage manufactured by CO-RO A/S. Starting out as a fruit-based concentrate, the trusted brand is continuing to refresh and delight the taste buds of kids and grown-ups alike with its newly launched product range – ready-to-drink fruit packs that provide greater convenience and delicious goodness on-the-go. 

A refreshing drink for any occasion, Sunquick products are made with natural fruit juices, with every bottle and pack bursting with the perfect Sunquick taste. It does not contain artificial colours, flavourings, or sweeteners.

In Malaysia, Sunquick remains the leader in its category with more than 40% market share. 

For more information, visit www.sunquick.com.

15 Sep 2016 CO-RO donates Sun Lolly home-freeze ice lollies and drinks to marginalized people The warm late summer in Denmark becomes a little sweeter for marginalized people across the country. To avoid waste of food CO-RO has again this year donated its surplus stock of close to half a million of the company’s Sun Lolly home-freeze ice lollies and fruit drinks to the foodBank, who hands out surplus food to marginalized groups of people.

In Denmark most retailers set strict requirements to remaining shelf life of products, so even though the donated products do not expire until well into next year, CO-RO decid-ed to make the life of marginalized children and adults in Denmark a little sweeter by donating the products to the foodBank instead of destroying them.

“By doing so, we make sure that e.g. mothers and children at shelters, refugees in asy-lum centers and other needy groups of people will benefit from the home-freeze ice lollies and drinks that are popular especially among kids,” says Mette Klitvang Mehlsen, regional marketing manager, Europe.
 
The foodBank is the largest organization in Denmark fighting waste of food. They pri-marily supply fruit, vegetables and dairy products to marginalized people, and home-freeze ice lollies are a rarity. The lollies and drinks will be distributed to among other children’s homes, shelters for homeless people and women and their children, as well as asylum centers in the Copenhagen and Aarhus areas.


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