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27 Apr 2017

CO-RO strengthens its position in Sri Lanka

CO-RO and long-term bottling partner in Sri Lanka, C W Mackie PLC have over the past 40 years built Sunquick to be clear market leader in the fruit concentrate market in Sri Lanka. The partners have now agreed to embark on an ambitious growth plan in Sri Lanka, including launching Sunquick as Ready-to-drink products in various formats.

To facilitate the growth plan, the parties have established a new company named Sunquick Lanka (Private) Limited, which will be responsible for bottling and marketing of Sunquick in Sri Lanka. The company will invest in significantly expanding the operation in the years to come, including the construction of a new factory for the Ready-to-drink products which will begin shortly.

In close partnership with C W Mackie PLC the company has refreshed and delighted the Sri Lankans for many years with the market leading Sunquick concentrate. Sri Lanka is an important market for CO-RO and expected to hold great potential as Søren Holm Jensen (President) explains:

“We are convinced that there is a large potential in Sri Lanka. Our Sunquick brand is already a market leader in concentrates. We believe we can increase our turnover significantly over the coming years when we offer new products to customers and consumers.”

Today C W Mackie bottles Sunquick concentrate in Sri Lanka and distributes to more than 30,000 shops. With the new agreement, CO-RO will be directly involved in producing and launching Sunquick products in Sri Lanka:

“It is our ambition to secure that consumers in the countries where we operate, get the possibility to enjoy our products at more occasions – being at home or when dining out. With the establishment in Sri Lanka, we are pleased that we can secure that consumers get the joy of many new products we have in pipeline under the Sunquick brand”, says Søren Holm Jensen.

The new plant is expected to start production in 2018.