In the Middle East, Back-To-School is one of the biggest consumer moments of the year – a time when families stock up, routines reset, and where brands have an opportunity to boost relevance and connect with consumers.

This year, Suntop has partnered with the global anime phenomenon One Piece, introducing an innovative campaign that includes:

• Connected packaging that unlocks a world of One Piece adventures
• Gamified digital experience featuring One Piece characters
• Instant win prizes to keep consumers engaged and excited

By merging physical and digital touchpoints, Suntop is creating a fun, tech-driven experience designed to resonate with the next generation of Suntop fans.

The campaign is live in Saudi Arabia, Oman, Bahrain, and the United Arab Emirates, and hopefully, it will bring lots of smiles and surprises!