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15 Sep 2016

CO-RO donates Sun Lolly home-freeze ice lollies and drinks to marginalized people

The warm late summer in Denmark becomes a little sweeter for marginalized people across the country. To avoid waste of food CO-RO has again this year donated its surplus stock of close to half a million of the company’s Sun Lolly home-freeze ice lollies and fruit drinks to the foodBank, who hands out surplus food to marginalized groups of people.

In Denmark most retailers set strict requirements to remaining shelf life of products, so even though the donated products do not expire until well into next year, CO-RO decid-ed to make the life of marginalized children and adults in Denmark a little sweeter by donating the products to the foodBank instead of destroying them.

“By doing so, we make sure that e.g. mothers and children at shelters, refugees in asy-lum centers and other needy groups of people will benefit from the home-freeze ice lollies and drinks that are popular especially among kids,” says Mette Klitvang Mehlsen, regional marketing manager, Europe.

The foodBank is the largest organization in Denmark fighting waste of food. They pri-marily supply fruit, vegetables and dairy products to marginalized people, and home-freeze ice lollies are a rarity. The lollies and drinks will be distributed to among other children’s homes, shelters for homeless people and women and their children, as well as asylum centers in the Copenhagen and Aarhus areas.